Monitoring traffic of websites is one of the main jobs of any SEO service provider. It enables the SEO experts to know the behavior of user; what they do and why like this site. As a result it can be helpful to get your works more productive. There are some tools available online to monitor traffic in website. Most of the tools will let you to know which search engines are bringing users to your site and what the words users put in browser’s search bar to bring up your site as an answer.
Among these analytical tools, using Google Analytics is more effective, because it very easy to use. And the impressive thing is that it is free to use. If you are beginner to monitor website traffic in google analytics then here’s a fast manual to help you investigate some key metrics.
What is Google Analytics?
Google Analytics is a free tool for SEO and web analytics service that offers management as well as important scientific tools for website streamlining (SEO. You have to make a google account first and then you get easy access to the administration of Google analytics. Google bought Urchin Software Corporation in 2005. They used that software for their service providing.
What are the Main Features of Google Analytics?
Google analytics tool has scorecards, dashboard as well as association diagrams, which display differences in data over time. Google analytics other useful features as like as below:
- Segmentation for analysis of subsets, for example, transformations
- Email-based sharing and correspondence
- Custom reports
- There are other google items integrated with google analytics, for example, AdWords, Website Optimizer and Public Data Explorer.
The page label functions as a Web bug to accumulate guest’s data. In most case it is depended on cookies, the framework can’t gather information for clients already have deactivated cookies. Google utilizes sampling in its analysis instead of dissecting all accessible information. Besides, some search engine optimization experts have raised worries about protection issues in Google Analytics. Through the dashboard of Google Analytics, clients can gather information on personnel whose sites link to social media sites.
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Benefits of Using Google Analytics for SEO
⦁ Google Analytics is completely a free tool. It still offers the same amount of or much more features when compared with other SEO tools that are not free to use. Ready to figure out how your guests find your site. In addition to arrangement of keywords that you are reforming, you will also need to have the capacity to figure out what are other keywords your target user type to find your website. You will start discovering more keywords being recorded on organic listings.
It is definitely amazing to expand the general optimization of your site. Able to distinguish which pages and connections your guests click the most. You will have the capacity to know which are the famous pages and connections, and measure whether your search engine optimization campaign is guiding the activity to the right pages.
⦁ It offers visitor segmentation. You will be able to know what number of new guests your SEO campaign conveys to you. You can section your diagnostic result by new/returning guests, topography and referral sources.
⦁ Ready to calibrate your site. With this logical report, you will be able to finetune your site, and do another copywriting on any page. At last, it will bring you more quality prospects, and in this manner, increasing more traffics sooner rather than later.
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How Google Analytics Report Works?
Before starting the main discussion on works of Google Analytics you may need to get introduced with some terms known as metrics. There are four metrics that are used to reveal web search data by Google. Four metrics have been explained shortly here:
Impressions: It is defined as the appearing numbers of any URL from a site as search results which are observed by users. It is not included in search impressions of paid AdWords.
Clicks: It is the number of URL’s click on a website. Users click on these URLs as they are displayed on Google search results. These clicks are not defined as clicks by paid Google AdWords.
Average Position: It indicates the average positions of your websites’ URLs in order to query or queries. To be clearer let’s take an example; suppose your site’s URL got third position just for one query and seventh position for another. So, the average ranking would be 5 ((3+7)/2).
CTR: It stands for Click Through Rate. CTR is counted by dividing the number of clicks by impressions and then multiplying the result with 100. In mathematical form it would be Clicks / Impressions * 100.
⦁ SEO Report
By associating Google Webmaster Tools account to Google Analytics account, you can track your rankings, the quantity of impressions your postings are getting and even your navigate rates. What you have to do first is log into the account of Google Analytics and click on the site URL to see your report.
On the off chance that you are attempting to enhance your traffic, the speediest approach to accomplish it is to expand your active visitor clicking percentage. The active visitor clicking percentage is dependent on two variables: the first is ranking position, and the second is the content you are using.
⦁ Queries Report:
Using queries report you can find those search queries which helped your site to get an average good position. You should remember that most distinctive search queries return just a single URL from a website. Therefore, the average ranking for search query will be based on this single URL position.
⦁ Landing Page Report
This report reveals to you which of your pages are positioning great, the quantity of impressions they are accepting, the quantity of clicks they are getting, their normal ranking position and their normal active visitor clicking percentage. Using landing page report you can find landing pages having good CTR (Click Through Rates) but don’t have good average ranks on search results. These are the pages that people try to visit but unable to find.
This report will show the most well-known pages first. The pages that have both the most elevated numbers of impressions and the least active clicking factor are the pages you normally ought to be concentrating on.
⦁ Geographical Summary Report
It usually creates reports on users’ impression, CTR and click. This is very important in light of the fact that if your clients are all from one country, then you need to just focus on that country.
In the event that your clients are from all around the globe, then you ought to concentrate on targeting the world.
In conclusion, SEO does not need to be entangled. You do not have to utilize dozens of SEO tools or burn through a large number of dollars to expand your traffic. Simply through Google Analytics and a couple free apparatuses you can discover a low hanging natural product that will help you improve your rankings.